Brand Strategy

Our vision

Our vision is to be Ontario’s leading Real Estate Brokerage that specializes in selling unique properties and providing real estate services with an emphasis on marketing and design. We strive to have a distinct look and feel that is unseen in today’s cluttered real estate market.

Our mission

We understand that not all clients fit in one mold. We exist so that the most exclusive [out-of-the-box] investors have a creative space to talk about their real estate goals. Our clients walk away feeling educated and confident in their real estate decision making process. They also get access to the most coveted industry resources, such as contractors, designers, carpenters, mortgage brokers, lawyers, home inspectors etc.

Our goal

Create the right community of buyers and sellers that recognize our brand and the values we stand by.

Our KPIs and metrics for measuring

Annual increase in CRM subscribers (Audience) - 450 subscribers
Signed contracts with client (Converting that audience) - 45 sign-ups
Closed opportunities - 15 closes

Target audience

Male Female
Age 30-45
200K+ household income